Game Meat Consumption-Conscious Choice or Just a Game?

Overview

Journal Foods

Specialty Biotechnology

Date 2020 Sep 29

PMID 32987949

Citations 22

Authors

Katarzyna Niewiadomska

Malgorzata Kosicka-Gebska

Jerzy Gebski

Krystyna Gutkowska

Marzena Jezewska-Zychowicz

Marianna Sulek

Affiliations

Soon will be listed here.

Abstract

Game meat is constantly present on the European meat market, but a limited number of consumers are interested in its consumption. Considering the unique features of wild animal meat, we should explore what pushes consumers to include it in their diet. To identify the motives determining the choice of game meat, a quantitative survey based on the computer-assisted telephone interview (CATI) method was conducted among 450 participants. The statistical analysis based on the logistic regression model allowed us to assess the significance of emotional motives leading to game eating and to investigate the importance of the rational motives related to the quality attributes of game for consumers. It was shown that rational motives influence the consumers' choice more than emotional factors, while the most important motives are connected with healthcare issues. Consumers, for whom the crucial attributes of quality are taste, nutritional value, and low fat content, constitute a group that might more often include game in their diet in the future. Among the emotional motives, the familiarity, described as a feeling of knowing the product, also has a statistically significant impact on the consumers' choice. The results obtained may be useful for academic theoreticians and market experts as well.

Citing Articles

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The Use of Apple Vinegar from Natural Fermentation in the Technology Production of Raw-Ripened Wild Boar Loins.

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Hepatitis E Virus in the Wild Boar Population: What Is the Real Zoonotic Risk in Portugal?.

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