Message Sidedness in Health Claims: Roles of Mood State, Product Involvement, and Self-Rated Health Status

Overview

Journal Front Nutr

Specialty Nutritional Sciences

Date 2021 Dec 31

PMID 34970574

Authors

Hung-Chou Lin

Shih-Tse Wang

Affiliations

Soon will be listed here.

Abstract

Most of the previous studies with respect to message sidedness mainly focus on the effect of message sidedness in advertising on behavior of consumers and it is unknown how consumers respond to different message sidedness when a one-sided or two-sided message in claims shown on the package of a healthy food product. This study explores the underlying mechanisms how consumers respond to different message sidedness in claims. The results indicate that two-sided messages in claims are more persuasive than one-sided messages because they pass the "sufficiency threshold." In addition, the results of this article show that mood state, product involvement, and self-rated health of individuals moderate the relationship between message sidedness in claims and product evaluation.

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