Self-related Shapes Can Hold the Eyes

Increasing evidence suggests that individuals are highly sensitive to self-related stimuli. Here, we report two experiments conducted to assess whether two schematic stimuli, arbitrarily associated with either the self or a stranger, can shape attention holding in an oculomotor task. In both experiments, participants first completed a manual matching task in which they were asked to associate the self and a stranger with two shapes (triangle vs. square). Then, in an oculomotor task, they were asked to perform a saccade from the centre of the screen towards a peripheral target while either the triangle or the square were centrally presented. In Experiment 1, saccades had to be performed on each trial-irrespective of the central shape-while in Experiment 2, saccades had to be performed only when the central shape was associated with either the self or the stranger, depending on block instruction. Participants were slower to initiate a saccade away from the central shape when this was associated with the self rather than with the stranger, but this pattern of results emerged only in Experiment 2. Overall, these data suggest that stimuli associated with the self through episodic learning can hold attention when the self/other distinction is a task-relevant dimension.