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Using the Health Belief Model to Analyze Instagram Posts About Zika for Public Health Communications

Overview
Journal Emerg Infect Dis
Specialty Infectious Diseases
Date 2018 Dec 19
PMID 30561302
Citations 24
Authors
Jeanine P D Guidry
Kellie E Carlyle
Jessica G LaRose
Paul Perrin
Marcus Messner
Mark Ryan
Affiliations
Soon will be listed here.
Abstract

We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available.

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