Adaptation and Uptake Evaluation of an SMS Text Message Smoking Cessation Programme (MiQuit) for Use in Antenatal Care
Overview
Authors
Affiliations
Objectives: To adapt a tailored short message service (SMS) text message smoking cessation intervention (MiQuit) for use without active health professional endorsement in routine antenatal care settings, to estimate 'real-world' uptake and test the feasibility of its use.
Design: Single-site service evaluation.
Setting: A Nottinghamshire (UK) antenatal clinic.
Participants: Pregnant women accessing the antenatal clinic (N=1750) over 6 months.
Intervention: A single-sheet A5 leaflet provided in the women's maternity notes folder describing the MiQuit text service. Similar materials were left on clinic desks and noticeboards.
Outcome Measures: MiQuit activation requests and system interactions were logged for two time frames: 6 months (strict) and 8 months (extended). Local hospital data were used to estimate the denominator of pregnant smokers exposed to the materials.
Results: During the strict and extended time frames, 13 and 25 activation requests were received, representing 3% (95% CI 2% to 5%) and 4% (95% CI 3% to 6%) of estimated smokers, respectively. Only 11 (44%) of the 25 requesting activation sent a correctly formatted initiation text. Of those activating MiQuit, and invited to complete tailoring questions (used to tailor support), 6 (67%) completed all 12 questions by text or website and 5 (56%) texted a quit date to the system. Of the 11 activating MiQuit, 5 (45%, 95% CI 21% to 72%) stopped the programme prematurely.
Conclusions: A low-intensity, cheap cessation intervention promoted at very low cost, resulted in a small but potentially impactful uptake rate by pregnant smokers.
Emery J, Leonardi-Bee J, Coleman T, McDaid L, Naughton F Nicotine Tob Res. 2024; 26(8):1072-1080.
PMID: 38365206 PMC: 11260894. DOI: 10.1093/ntr/ntae026.
Scherrenberg M, Wilhelm M, Hansen D, Voller H, Cornelissen V, Frederix I Eur J Prev Cardiol. 2020; 28(5):524-540.
PMID: 32615796 PMC: 7928994. DOI: 10.1177/2047487320939671.
Pollak K, Lyna P, Gao X, Noonan D, Bejarano Hernandez S, Subudhi S Matern Child Health J. 2020; 24(4):419-422.
PMID: 32026323 DOI: 10.1007/s10995-020-02893-8.
Band R, Hinton L, Tucker K, Chappell L, Crawford C, Franssen M Pilot Feasibility Stud. 2020; 5:153.
PMID: 31890265 PMC: 6925434. DOI: 10.1186/s40814-019-0537-z.
Blok A, Sadasivam R, Hogan T, Patterson A, Day N, Houston T JMIR Mhealth Uhealth. 2019; 7(10):e14331.
PMID: 31588908 PMC: 6818438. DOI: 10.2196/14331.