Beliefs Underlying UK Parents' Views Towards MMR Promotion Interventions: a Qualitative Study

Overview

Journal Psychol Health Med

Publisher Routledge

Specialties General Medicine
Health Services
Psychology

Date 2010 Apr 15

PMID 20391239

Citations 13

Authors

Benjamin Gardner

Anna Davies

John McAteer

Susan Michie

Affiliations

Soon will be listed here.

Abstract

This study sought to extract underlying beliefs towards measles, mumps and rubella (MMR) vaccination from UK parents' views towards potential motivational and organisational interventions to boost MMR vaccination. Thematic analysis of transcripts of five focus groups identified five underlying psychological themes: parents' information needs, distrust of government sources, trust of other parents, attentional biases towards risk information and problems of achieving "balance" in MMR information provision. These are likely to represent important psychological barriers to or facilitators of the effectiveness of MMR promotion interventions.

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