Is the Implicit Association Test Immune to Faking?

One of the main advantages of measures of automatic cognition is supposed to be that they are less susceptible to faking than explicit tests. It is an empirical question, however, to what degree these measures can be faked, and the response might well differ for different measures. We tested whether the Implicit Association Test (IAT, Greenwald, McGhee, & Schwartz, 1998) cannot be faked as easily as explicit measures of the same constructs. We chose the Big-Five dimensions conscientiousness and extraversion as the constructs of interest. The results show, indeed, that the IAT is much less susceptible to faking than questionnaire measures are, even if no selective faking of single dimensions of the questionnaire occurred. However, given limited experience, scores on the IAT, too, are susceptible to faking.