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Thi Thuy An Ngo

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Recent Articles
1.
Ngo T, Vo C, Tran N, Nguyen K, Tran T, Trinh Y
PLoS One . 2024 Dec; 19(12):e0315502. PMID: 39661659
The increasing awareness of environmental challenges has significantly influenced consumer behavior, with sustainable products, particularly sustainable clothing, becoming a top priority for Generation Z consumers. This study aims to investigate...
2.
Ngo T, Phan T, Le T
PLoS One . 2024 Oct; 19(10):e0311257. PMID: 39356695
Genetically Modified Foods (GMF) have emerged as a significant topic within the global food industry, provoking extensive debates over their safety and impact on consumer choices. This research aims to...
3.
Ngo T, Nguyen H, Nguyen H, Mai H, Mai T, Hoang P
Heliyon . 2024 Aug; 10(15):e35743. PMID: 39170396
The rapid expansion of online commerce has significantly altered consumer behavior, particularly among digitally-savvy Generation Z individuals. This research analyzes the influence of product presentation videos on online impulsive buying...
4.
Ngo T, Bui C, Chau H, Tran N
Heliyon . 2024 Jun; 10(11):e32168. PMID: 38882270
Electronic word of mouth (eWOM) on social networking sites (SNS) has become crucial in shaping online consumers' purchase intentions, reflecting the growing reliance on rich nature of user-generated content and...