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Michal Matukin

Explore the profile of Michal Matukin including associated specialties, affiliations and a list of published articles. Areas
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Ohme R, Matukin M
IEEE Pulse . 2012 Jun; 3(3):28-33. PMID: 22678837
It is important for the marketing industry to better understand the role of the unconscious and emotions in advertising communication and shopping behavior. Yet, traditional consumer research is not enough...