The Good, Bad and Ugly of Dispositional Greed

Greed is the insatiable desire for more. It is an important economic motive with numerous implications for consumer behavior and decision processes. We describe research showcasing the good, the bad and the ugly of dispositional greed. The good of greed refers to the potential advantageous consequences for society as a whole and for greedy people themselves. The bad of greed refers to the potential harm that it causes to others, and the ugliness of greed refers to the disadvantageous consequences of being greedy for the people themselves.