YouTube's Growth in Use Among Children 0-5 During COVID19: The Occidental European Case

Overview

Journal Technol Soc

Date 2021 Nov 29

PMID 34840364

Citations 2

Authors

Raquel Lozano-Blasco

Alberto Quilez-Robres

Diego Delgado-Bujedo

MA Pilar Latorre-Martinez

Affiliations

Soon will be listed here.

Abstract

YouTube has become an educational and entertainment tool among Western European families, particularly during the COVID-19 pandemic. This study monitored the main channels for children aged 0-5 years by using the social media analysis (SNA) methodology from March 24, 2020 to August 24, 2020. The software used has been FanpageKarma, which allows the collection and interpretation of data. The results indicate not only a growth in the use of such channels during confinement, but also how their expansion is related to the evolution of the COVID-19, reflecting, in turn, the consequences of the government policies adopted. Social distancing generated a greater consumption of recreational content, but not a greater growth in educational content regardless of the country or culture.

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