Drinking Behavior, Taste Preferences and Special Beer Perception Among Romanian University Students: A Qualitative Assessment Research

Overview

Journal Int J Environ Res Public Health

Publisher MDPI

Specialties Environmental Health
Public Health

Date 2021 Apr 3

PMID 33806851

Citations 4

Authors

Mirela Anamaria Jimborean

Liana Claudia Salanta

Anna Trusek

Carmen Rodica Pop

Maria Tofana

Elena Mudura

Teodora Emilia Coldea

Anca Farcas

Maria Ilies

Sergiu Pasca

Alina Uifalean

Affiliations

Soon will be listed here.

Abstract

The transition from adolescence to adulthood can be a challenging period for many students. This period is associated with an increase in alcohol consumption (AC) which can develop a drinking behavior or shape the preferences for certain alcoholic beverages. The purpose of this study was to analyze the AC pattern among Romanian university students, by investigating the association between taste and consumption, including preferences for special beer. A 30-item omnibus-type questionnaire was distributed to undergraduate students and used to gather sociodemographic data, alcohol expectancies, drinking motives and consequences, and special beer consumption. Results showed a statistically significant relationship between the age of first alcohol use and the existence of an alcoholic family member. The main reasons for AC are taste, sensation, relaxation, and socialization. Both female and male students tend to drink occasionally, with a preference for public places. Female students prefer a sweet taste, choosing special beers over the regular ones. The students' residence may also influence the choice of special beers. Understanding the students' drinking behavior and taste preferences is essential to create useful strategies to discourage excessive AC. Special beer, a growing segment in the beverage industry, could represent a healthier and safety alternative to AC.

Citing Articles

Status of Healthy Choices, Attitudes and Health Education of Children and Young People in Romania-A Literature Review.

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Application of Conjoint Analysis and 5Ps Marketing Mix in Identifying Customer Preference of Alcohol Consumption among Youths in the Philippines.

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Kesa A, Pop C, Mudura E, Claudia Salanta L, Pasqualone A, Darab C Plants (Basel). 2021; 10(11).

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Alcohol Consumption and Behavioral Consequences in Romanian Medical University Students.

Nasui B, Popa M, Buzoianu A, Pop A, Varlas V, Armean S Int J Environ Res Public Health. 2021; 18(14).

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