Examining User's Initial Trust Building in Mobile Online Health Community Adopting

Overview

Journal Int J Environ Res Public Health

Publisher MDPI

Specialties Environmental Health
Public Health

Date 2020 Jun 6

PMID 32498381

Citations 8

Authors

Yuanyuan Cao

Jiantong Zhang

Liang Ma

Xinghong Qin

Junjun Li

Affiliations

Soon will be listed here.

Abstract

Due to the high perceived risk, it is critical to foster users' initial trust in the promotion of mobile online health community (MOHC) adoption. The present study focused on the role of two different trust elements and examined the initial trust building process based on elaboration likelihood model and trust transfer theory. The results indicated that initial trust in MOHC context was composed of two interrelated components: health service provider (doctor) and underlying technology (MOHC platform). Especially, the initial trust in MOHC platform exerted greater effects on adopting intention. Both performance-based cue (doctors' information quality and interaction quality) and transfer-based cue (trust in the offline doctors' health service) positively shaped the initial trust in doctor. Meanwhile, only the performance-based cue (MOHC platform's information quality and service quality) has significant positive association with initial trust in MOHC platform. However, interpersonal recommend is insignificantly related to the initial trust in doctor. Trust in the mobile internet service is insignificantly related to the initial trust in MOHC platform.

Citing Articles

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The Effect of "Offline-to-Online" Trust Transfer on the Utilization of Online Medical Consultation Among Chinese Rural Residents: Experimental Study.

Lu J, Bai J, Zhao H, Zhang X J Med Internet Res. 2023; 25:e43430.

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The role of trust and habit in the adoption of mHealth by older adults in Hong Kong: a healthcare technology service acceptance (HTSA) model.

Liu J, Sorwar G, Rahman M, Hoque M BMC Geriatr. 2023; 23(1):73.

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A fuzzy trust measurement method considering patients' trust opinions in Internet plus Healthcare.

Yin J, Cao X, Zhang B, Zeng M Procedia Comput Sci. 2022; 207:3488-3498.

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Shiau W, Zhou M, Liu C Front Psychol. 2022; 13:984272.

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