Distinct Neural Responses to Social and Semantic Violations: An N400 Study
Overview
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We investigated event-related brain potential correlates of encountering context-incongruent social information. Building on evidence that information semantically incongruent with its context elicits an N400 response (a prominent negative-going deflection in the ongoing electroencephalogram; EEG), we hypothesized that statements incongruent (relative to congruent) with basic standards of amicable treatment by others (e.g., "Your friend breaks your computer and then laughs [apologizes]") would elicit larger-amplitude N400 responses. EEG was recorded from N = 20 undergraduates while they viewed 106 semantic-dimension and 106 social-dimension sentences. We obtained the classic N400 effect to semantic violations, but we did not observe greater N400 amplitudes to incongruent than to congruent social-dimension sentences. Our findings of N400 modulation by semantic violations but not social norm violations help clarify potential boundary conditions for eliciting the N400.
Zhang Q, Dong X, Song Y, Wang C, Ji S, Mei H Front Neurosci. 2023; 17:1110674.
PMID: 36968480 PMC: 10030507. DOI: 10.3389/fnins.2023.1110674.
EEG theta and N400 responses to congruent versus incongruent brand logos.
Dini H, Simonetti A, Bigne E, Bruni L Sci Rep. 2022; 12(1):4490.
PMID: 35296710 PMC: 8927156. DOI: 10.1038/s41598-022-08363-1.