Perceived Message Effectiveness Meets the Requirements of a Reliable, Valid, and Efficient Measure of Persuasiveness

Overview

Journal J Commun

Specialty Medical Informatics

Date 2018 Nov 28

PMID 30479403

Citations 14

Authors

Joseph N Cappella

Affiliations

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Citing Articles

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References

Bigsby E, Cappella J, Seitz H . Efficiently and Effectively Evaluating Public Service Announcements: Additional Evidence for the Utility of Perceived Effectiveness. Commun Monogr. 2015; 80(1):1-23. PMC: 4283792. DOI: 10.1080/03637751.2012.739706. View

Morgan J, Sutton J, Yang S, Cappella J . Impact of Graphic Warning Messages on Intentions to Use Alternate Tobacco Products. J Health Commun. 2020; 25(8):613-623. PMC: 8262429. DOI: 10.1080/10810730.2020.1827097. View

Lee S, Cappella J . Distraction Effects of Smoking Cues in Antismoking Messages: Examining Resource Allocation to Message Processing as a Function of Smoking Cues and Argument Strength. Media Psychol. 2014; 16(2):154-176. PMC: 4250969. DOI: 10.1080/15213269.2012.755454. View

Falcone M, Jepson C, Sanborn P, Cappella J, Lerman C, Strasser A . Association of BDNF and COMT genotypes with cognitive processing of anti-smoking PSAs. Genes Brain Behav. 2011; 10(8):862-7. PMC: 4000094. DOI: 10.1111/j.1601-183X.2011.00726.x. View

Strasser A, Cappella J, Jepson C, Fishbein M, Tang K, Han E . Experimental evaluation of antitobacco PSAs: effects of message content and format on physiological and behavioral outcomes. Nicotine Tob Res. 2009; 11(3):293-302. PMC: 2666374. DOI: 10.1093/ntr/ntn026. View