Neural Signatures of Different Behavioral Types in Fairness Norm Compliance

Fairness norm compliance is critical in any society. However, norm compliant behavior is very heterogeneous. Some people are reliably fair (voluntary compliers). Some are fair to avoid sanctions (sanction-based compliers), and some are reliably unfair (non-compliers). These types play divergent roles in society. However, they remain poorly understood. Here, we combined neural measures (resting electroencephalography and event-related potentials) and economic paradigms to better understand these types. We found that voluntary compliers are characterized by higher baseline activation in the right temporo-parietal junction, suggesting better social cognition capacity compared to sanction-based compliers and non-compliers. The latter two types are differentiated by (a) baseline activation in the dorso-lateral prefrontal cortex, a brain area known to be involved in self-control processes, and (b) event-related potentials in a classic self-control task. Both results suggest that sanction-based compliers have better self-control capacity than non-compliers. These findings improve our understanding of fairness norm compliance. Broadly, our findings suggest that established training techniques that boost self-control might help non-compliers adhere to fairness norms.