Peer Crowd Affiliation As a Segmentation Tool for Young Adult Tobacco Use

Overview

Journal Tob Control

Specialty Psychiatry

Date 2016 Oct 5

PMID 27697952

Citations 22

Authors

Nadra E Lisha

Jeffrey W Jordan

Pamela M Ling

Affiliations

Soon will be listed here.

Abstract

Background: In California, young adult tobacco prevention is of prime importance; 63% of smokers start by the age of 18 years, and 97% start by the age of 26 years. We examined social affiliation with 'peer crowd' (eg, Hipsters) as an innovative way to identify high-risk tobacco users.

Methods: Cross-sectional surveys were conducted in 2014 (N=3368) among young adult bar patrons in 3 California cities. We examined use rates of five products (cigarettes, e-cigarettes, hookah, cigars and smokeless tobacco) by five race/ethnicity categories. Peer crowd affiliation was scored based on respondents' selecting pictures of young adults representing those most and least likely to be in their friend group. Respondents were classified into categories based on the highest score; the peer crowd score was also examined as a continuous predictor. Logistic regression models with each tobacco product as the outcome tested the unique contribution of peer crowd affiliation, controlling for race/ethnicity, age, sex, sexual orientation and city.

Results: Respondents affiliating with Hip Hop and Hipster peer crowds reported significantly higher rates of tobacco use. As a categorical predictor, peer crowd was related to tobacco use, independent of associations with race/ethnicity. As a continuous predictor, Hip Hop peer crowd affiliation was also associated with tobacco use, and Young Professional affiliation was negatively associated, independent of demographic factors.

Conclusions: Tobacco product use is not the same across racial/ethnic groups or peer crowds, and peer crowd predicts tobacco use independent of race/ethnicity. Antitobacco interventions targeting peer crowds may be an effective way to reach young adult tobacco users.

Trial Registration Number: NCT01686178, Pre-results.

Citing Articles

Young adult peer crowds, e-cigarette advertising exposure, and e-cigarette use: Test of a mediation model.

Pokhrel P, Kawamoto C, Lipperman-Kreda S, Amin S, Charles P, Danko A Drug Alcohol Depend. 2024; 256:111064.

PMID: 38295509 PMC: 11034631. DOI: 10.1016/j.drugalcdep.2023.111064.

Young Adult Responses to Peer Crowd-Based Targeting in E-cigarette Advertisements: An Experimental Study.

Kim M, Neilands T, Gregorich S, Jordan J, Ling P Nicotine Tob Res. 2023; 25(6):1125-1134.

PMID: 37101413 PMC: 10202626. DOI: 10.1093/ntr/ntac292.

Psychographic segmentation to identify higher-risk teen peer crowds for health communications: Validation of Virginia's Mindset Lens Survey.

Stalgaitis C, Jordan J, Djakaria M, Saggese D, Bruce H Front Public Health. 2022; 10:871864.

PMID: 35937230 PMC: 9355138. DOI: 10.3389/fpubh.2022.871864.

Peer Crowd Identification of Young and Early Middle Adulthood Customers at Vape Shops.

Sussman S, Galimov A, Meza L, Huh J, Baezconde-Garbanati L, Pokhrel P J Drug Educ. 2022; 50(3-4):98-107.

PMID: 35678625 PMC: 9359667. DOI: 10.1177/00472379221106365.

Reach, Receptivity, And Beliefs Associated With the Campaign to Prevent and Reduce Cigarette Use Among Youth in the United States.

Guillory J, Curry L, Farrelly M, Henes A, Homsi G, Saunders M Am J Health Promot. 2022; 36(5):789-800.

PMID: 35081751 PMC: 9258634. DOI: 10.1177/08901171211069991.

References

Ling P, Glantz S . Why and how the tobacco industry sells cigarettes to young adults: evidence from industry documents. Am J Public Health. 2002; 92(6):908-16. PMC: 1447481. DOI: 10.2105/ajph.92.6.908. View

Terry D, Hogg M, White K . The theory of planned behaviour: self-identity, social identity and group norms. Br J Soc Psychol. 1999; 38 ( Pt 3):225-44. DOI: 10.1348/014466699164149. View

Iglesias-Rios L, Parascandola M . A historical review of R.J. Reynolds' strategies for marketing tobacco to Hispanics in the United States. Am J Public Health. 2013; 103(5):e15-27. PMC: 3698830. DOI: 10.2105/AJPH.2013.301256. View

Balbach E, Gasior R, Barbeau E . R.J. Reynolds' targeting of African Americans: 1988-2000. Am J Public Health. 2003; 93(5):822-7. PMC: 1447846. DOI: 10.2105/ajph.93.5.822. View

Muhib F, Lin L, Stueve A, Miller R, Ford W, Johnson W . A venue-based method for sampling hard-to-reach populations. Public Health Rep. 2002; 116 Suppl 1:216-22. PMC: 1913675. DOI: 10.1093/phr/116.S1.216. View

Jiang N, Ling P . Impact of alcohol use and bar attendance on smoking and quit attempts among young adult bar patrons. Am J Public Health. 2013; 103(5):e53-61. PMC: 3653637. DOI: 10.2105/AJPH.2012.301014. View

Lisha N, Neilands T, Jordan J, Holmes L, Ling P . The Social Prioritization Index and Tobacco Use Among Young Adult Bar Patrons. Health Educ Behav. 2015; 43(6):641-647. PMC: 4930892. DOI: 10.1177/1090198115621867. View

Hafez N, Ling P . Finding the Kool Mixx: how Brown & Williamson used music marketing to sell cigarettes. Tob Control. 2006; 15(5):359-66. PMC: 2563654. DOI: 10.1136/tc.2005.014258. View

Moran M, Sussman S . Changing attitudes toward smoking and smoking susceptibility through peer crowd targeting: more evidence from a controlled study. Health Commun. 2014; 30(5):521-4. PMC: 4336202. DOI: 10.1080/10410236.2014.902008. View

10.

Yerger V, Przewoznik J, Malone R . Racialized geography, corporate activity, and health disparities: tobacco industry targeting of inner cities. J Health Care Poor Underserved. 2007; 18(4 Suppl):10-38. DOI: 10.1353/hpu.2007.0120. View

11.

Harris K, Gordon-Larsen P, Chantala K, Udry J . Longitudinal trends in race/ethnic disparities in leading health indicators from adolescence to young adulthood. Arch Pediatr Adolesc Med. 2006; 160(1):74-81. DOI: 10.1001/archpedi.160.1.74. View

12.

Sussman S, Pokhrel P, Ashmore R, Brown B . Adolescent peer group identification and characteristics: a review of the literature. Addict Behav. 2006; 32(8):1602-27. PMC: 3134416. DOI: 10.1016/j.addbeh.2006.11.018. View

13.

Ling P, Lee Y, Hong J, Neilands T, Jordan J, Glantz S . Social branding to decrease smoking among young adults in bars. Am J Public Health. 2014; 104(4):751-60. PMC: 4025707. DOI: 10.2105/AJPH.2013.301666. View

14.

Cross J, Fletcher K . The challenge of adolescent crowd research: defining the crowd. J Youth Adolesc. 2009; 38(6):747-64. DOI: 10.1007/s10964-008-9307-6. View

15.

Umberson D, Crosnoe R, Reczek C . Social Relationships and Health Behavior Across Life Course. Annu Rev Sociol. 2011; 36:139-157. PMC: 3171805. DOI: 10.1146/annurev-soc-070308-120011. View

16.

Gilpin E, White V, Pierce J . How effective are tobacco industry bar and club marketing efforts in reaching young adults?. Tob Control. 2005; 14(3):186-92. PMC: 1748041. DOI: 10.1136/tc.2004.009712. View

17.

Hendlin Y, Anderson S, Glantz S . 'Acceptable rebellion': marketing hipster aesthetics to sell Camel cigarettes in the US. Tob Control. 2010; 19(3):213-22. PMC: 3088012. DOI: 10.1136/tc.2009.032599. View

18.

Lee Y, Jordan J, Djakaria M, Ling P . Using peer crowds to segment Black youth for smoking intervention. Health Promot Pract. 2013; 15(4):530-7. PMC: 3795790. DOI: 10.1177/1524839913484470. View

19.

Fallin A, Neilands T, Jordan J, Ling P . Social Branding to Decrease Lesbian, Gay, Bisexual, and Transgender Young Adult Smoking. Nicotine Tob Res. 2015; 17(8):983-9. PMC: 4580542. DOI: 10.1093/ntr/ntu265. View

20.

West J, Romero R, Trinidad D . Adolescent receptivity to tobacco marketing by racial/ethnic groups in California. Am J Prev Med. 2007; 33(2):121-3. DOI: 10.1016/j.amepre.2007.03.014. View