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A Content Analysis of Electronic Cigarette Portrayal in Newspapers

Overview
Journal Tob Regul Sci
Date 2015 Aug 1
PMID 26229974
Citations 20
Authors
Katherine Yates
Katherine Friedman
Michael D Slater
Micah Berman
Electra D Paskett
Amy K Ferketich
Affiliations
Soon will be listed here.
Abstract

Objective: To determine how electronic cigarettes (e-cigarettes) are portrayed in newspaper informative articles and opinion pieces.

Methods: A content analysis was conducted on 450 articles published in the United States from 1997 to mid-2014 and obtained by a Newsbank search. The articles were reliably coded for overall frame, type of article, first topic and main topics addressed.

Results: The article topics have changed over time and suggest significant differences between news articles and opinion pieces. Informative articles focused on e-cigarette regulation, while opinion pieces highlighted their increasing popularity and perceived health benefits.

Conclusions: This content analysis uncovered significant interest in e-cigarettes, particularly in their regulation. The FDA should consider public perceptions of e-cigarettes when developing regulations.

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