Impact of National HIV and AIDS Communication Campaigns in South Africa to Reduce HIV Risk Behaviour

Overview

Journal ScientificWorldJournal

Publisher Wiley

Specialty Biology

Date 2012 Dec 6

PMID 23213285

Citations 24

Authors

Karl Peltzer

Warren Parker

Musawenkosi Mabaso

Elias Makonko

Khangelani Zuma

Shandir Ramlagan

Affiliations

Soon will be listed here.

Abstract

In South Africa social and behavioural communication interventions are a critical component of HIV/AIDS prevention, and numerous communication campaigns have been implemented intensively across the country through government initiatives and nongovernmental organisations over the past decade. The aim of this paper is to assess the reach of HIV and AIDS communication campaigns in conjunction with contributions to knowledge, attitudes, and HIV risk behaviours in the general population in South Africa. The sample included in this nationally representative cross-sectional survey was 13234 people aged 15-55 years. Overall, the study found that there was high exposure to 18 different HIV communication programmes (median 6 programmes and 14 programmes more than 30%) across different age groups. Most programmes were more often seen or heard by young people aged between 15 and 24 years. In multivariate analysis, greater exposure to HIV mass communication programmes was associated with greater HIV knowledge, condom use at last sex, having tested for HIV in the past 12 months, and less stigmatizing attitude toward PLWHA.

Citing Articles

Evaluating Reaction Videos of Young People Watching Edutainment Media (MTV Shuga): Qualitative Observational Study.

Baker V, Mulwa S, Khanyile D, Arnold G, Cousens S, Cawood C JMIR Form Res. 2025; 9:e55275.

PMID: 39889281 PMC: 11829175. DOI: 10.2196/55275.

Knowledge of HIV transmission, prevention strategies and U = U among adult sexual and gender minorities in Brazil.

Silva K, Ferreira R, Coelho L, Veloso V, Grinsztejn B, Torres T J Int AIDS Soc. 2024; 27(2):e26220.

PMID: 38379186 PMC: 10879640. DOI: 10.1002/jia2.26220.

Childhood adversity during the post-apartheid transition and COVID-19 stress independently predict adult PTSD risk in urban South Africa: A biocultural analysis of the stress sensitization hypothesis.

Kim A, Said Mohamed R, Norris S, Naicker S, Richter L, Kuzawa C Am J Biol Anthropol. 2023; 182(4):620-631.

PMID: 37283092 PMC: 10700668. DOI: 10.1002/ajpa.24791.

Evidence and gap map report: Social and Behavior Change Communication (SBCC) interventions for strengthening HIV prevention and research among adolescent girls and young women (AGYW) in low- and middle-income countries (LMICs).

Bose D, Hundal A, Singh S, Singh S, Seth K, Ul Hadi S Campbell Syst Rev. 2023; 19(1):e1297.

PMID: 36911864 PMC: 9831290. DOI: 10.1002/cl2.1297.

A cross-sectional analysis of U=U as a potential educative Intervention to mitigate HIV stigma among youth living with HIV in South Africa.

Agaku I, Nkosi L, Gwar J, Tsafa T Pan Afr Med J. 2022; 41:248.

PMID: 35734331 PMC: 9188005. DOI: 10.11604/pamj.2022.41.248.33079.

References

Peltzer K, Seoka P . Evaluation of HIV/AIDS prevention intervention messages on a rural sam- ple of South African youth's knowledge, attitudes, beliefs and behaviours over a period of 15 months. J Child Adolesc Ment Health. 2015; 16(2):93-102. DOI: 10.2989/17280580409486576. View

Noar S, Palmgreen P, Chabot M, Dobransky N, Zimmerman R . A 10-year systematic review of HIV/AIDS mass communication campaigns: Have we made progress?. J Health Commun. 2009; 14(1):15-42. DOI: 10.1080/10810730802592239. View

Keating J, Meekers D, Adewuyi A . Assessing effects of a media campaign on HIV/AIDS awareness and prevention in Nigeria: results from the VISION Project. BMC Public Health. 2006; 6:123. PMC: 1508144. DOI: 10.1186/1471-2458-6-123. View

Kraft J, Hill Z, Membe I, Zhang Y, Meassick E, Monsour M . Effects of the Gama Cuulu radio serial drama on HIV-related behavior change in Zambia. J Health Commun. 2012; 17(8):929-45. DOI: 10.1080/10810730.2011.650834. View

Goldstein S, Usdin S, Scheepers E, Japhet G . Communicating HIV and AIDS, what works? A report on the impact evaluation of Soul City's fourth series. J Health Commun. 2005; 10(5):465-83. DOI: 10.1080/10810730591009853. View

Hutchinson P, Mahlalela X, Yukich J . Mass media, stigma, and disclosure of HIV test results: multilevel analysis in the Eastern Cape, South Africa. AIDS Educ Prev. 2008; 19(6):489-510. DOI: 10.1521/aeap.2007.19.6.489. View

Underwood C, Hachonda H, Serlemitsos E, Bharath-Kumar U . Reducing the risk of HIV transmission among adolescents in Zambia: psychosocial and behavioral correlates of viewing a risk-reduction media campaign. J Adolesc Health. 2006; 38(1):55. DOI: 10.1016/j.jadohealth.2004.09.022. View

Ross M, Chatterjee N, Leonard L . A community level syphilis prevention programme: outcome data from a controlled trial. Sex Transm Infect. 2004; 80(2):100-4. PMC: 1744797. DOI: 10.1136/sti.2003.006171. View

Creel A, Rimal R, Mkandawire G, Bose K, Brown J . Effects of a mass media intervention on HIV-related stigma: 'Radio Diaries' program in Malawi. Health Educ Res. 2011; 26(3):456-65. DOI: 10.1093/her/cyr012. View

10.

Bertrand J, OReilly K, Denison J, Anhang R, Sweat M . Systematic review of the effectiveness of mass communication programs to change HIV/AIDS-related behaviors in developing countries. Health Educ Res. 2006; 21(4):567-97. DOI: 10.1093/her/cyl036. View

11.

Vidanapathirana J, Abramson M, Forbes A, Fairley C . Mass media interventions for promoting HIV testing. Cochrane Database Syst Rev. 2005; (3):CD004775. DOI: 10.1002/14651858.CD004775.pub2. View

12.

Vaughan P, ROGERS E, Singhal A, Swalehe R . Entertainment-education and HIV/AIDS prevention: a field experiment in Tanzania. J Health Commun. 2000; 5 Suppl:81-100. DOI: 10.1080/10810730050019573. View

13.

Pettifor A, MacPhail C, Bertozzi S, Rees H . Challenge of evaluating a national HIV prevention programme: the case of loveLife, South Africa. Sex Transm Infect. 2007; 83 Suppl 1:i70-74. DOI: 10.1136/sti.2006.023689. View

14.

Marum E, Morgan G, Hightower A, Ngare C, Taegtmeyer M . Using mass media campaigns to promote voluntary counseling and HIV-testing services in Kenya. AIDS. 2008; 22(15):2019-24. DOI: 10.1097/QAD.0b013e3283104066. View

15.

Li L, Rotheram-Borus M, Lu Y, Wu Z, Lin C, Guan J . Mass media and HIV/AIDS in China. J Health Commun. 2009; 14(5):424-38. PMC: 2743950. DOI: 10.1080/10810730903032994. View

16.

Babalola S, Fatusi A, Anyanti J . Media saturation, communication exposure and HIV stigma in Nigeria. Soc Sci Med. 2009; 68(8):1513-20. DOI: 10.1016/j.socscimed.2009.01.026. View

17.

McOwan A, Gilleece Y, Chislett L, Mandalia S . Can targeted HIV testing campaigns alter health-seeking behaviour?. AIDS Care. 2002; 14(3):385-90. DOI: 10.1080/09540120220123766. View

18.

Zimmerman R, Palmgreen P, Noar S, Lustria M, Lu H, Lee Horosewski M . Effects of a televised two-city safer sex mass media campaign targeting high-sensation-seeking and impulsive-decision-making young adults. Health Educ Behav. 2007; 34(5):810-26. PMC: 4521228. DOI: 10.1177/1090198107299700. View