Evaluation of Food and Beverage Television Advertising During Children's Viewing Time in Spain Using the UK Nutrient Profile Model

Overview

Journal Public Health Nutr

Publisher Cambridge University Press

Date 2012 Nov 24

PMID 23174346

Citations 17

Authors

MA Mar Romero-Fernandez

Miguel Angel Royo-Bordonada

Fernando Rodriguez-Artalejo

Affiliations

Soon will be listed here.

Abstract

Objective: To evaluate the nutritional quality of products advertised on television (TV) during children’s viewing time in Spain, applying the UK nutrient profile model (UKNPM).

Design: We recorded 80 h of four general TV station broadcasts during children’s time in May and June 2008, and identified all advertisements for foods and beverages. Nutritional information was obtained from the product labels or websites and from food composition tables. Each product was classified as healthy (e.g. gazpacho, a vegetable juice) or less healthy (e.g. potato crisp snacks) according to the UKNPM criteria.

Setting: Four free-of-charge TV channels in Spain: two national channels and two regional ones.

Subjects: TV commercials of food and beverages.

Results: A total of 486 commercials were broadcast for ninety-six different products, with a mean frequency of 5?1 advertisements per product. Some 61?5% of the ninety-six products were less healthy, and the percentage was higher for foods (74?1 %). All (100 %) of the breakfast cereals and 80% of the non-alcoholic drinks and soft drinks were less healthy. Of the total sample of commercials, 59?7% were for less healthy products, a percentage that rose to 71?2% during children’s reinforced protection viewing time.

Conclusions: Over half the commercials were for less healthy products, a proportion that rose to over two-thirds during the hours of special protection for children. This suggests that applying the UKNPM to regulate food advertising during this slot would entail the withdrawal of most food commercials in Spain. TV advertising of products with low nutritional quality should be restricted.

Citing Articles

Differences in children's exposure to television advertising of unhealthy foods and beverages in Spain by socio-economic level.

Royo-Bordonada M, Cavero-Esponera C, Romero-Fernandez M, Gonzalez-Diaz C, Ordaz Castillo E BMC Public Health. 2024; 24(1):739.

PMID: 38454414 PMC: 10921598. DOI: 10.1186/s12889-023-17410-z.

Cross-Sectional Evaluation of Food Items Preferred by Adolescents under the Influence of Television Advertisements.

Dikmen D, Bellikci-Koyu E, Isgin-Atici K, Inan-Eroglu E, Akyol A, Ayaz A J Res Health Sci. 2022; 22(1):e00539.

PMID: 36511255 PMC: 9315460. DOI: 10.34172/jrhs.2022.74.

Breakfast Food Advertisements in Mediterranean Countries: Products' Sugar Content in the Adverts from 2015 to 2019.

Blasco M Children (Basel). 2021; 8(1).

PMID: 33396189 PMC: 7823948. DOI: 10.3390/children8010014.

Nutrient Composition of Foods Marketed to Children or Adolescents Sold in the Spanish Market: Are They Any Better?.

Beltra M, Soares-Micoanski K, Navarrete-Munoz E, Ropero A Int J Environ Res Public Health. 2020; 17(20).

PMID: 33096905 PMC: 7589828. DOI: 10.3390/ijerph17207699.

Nutritional quality of foods and non-alcoholic beverages advertised on Brazilian free-to-air television: a cross-sectional study.

Leite F, Mais L, Ricardo C, Andrade G, Soares Guimaraes J, Claro R BMC Public Health. 2020; 20(1):385.

PMID: 32209067 PMC: 7092551. DOI: 10.1186/s12889-020-08527-6.

References

Arambepola C, Scarborough P, Rayner M . Validating a nutrient profile model. Public Health Nutr. 2007; 11(4):371-8. DOI: 10.1017/S1368980007000377. View

Reilly J, Wilson D . ABC of obesity. Childhood obesity. BMJ. 2006; 333(7580):1207-10. PMC: 1693659. DOI: 10.1136/bmj.39048.503750.BE. View

. Diet, nutrition and the prevention of chronic diseases. World Health Organ Tech Rep Ser. 2003; 916:i-viii, 1-149, backcover. View

Lobstein T, Davies S . Defining and labelling 'healthy' and 'unhealthy' food. Public Health Nutr. 2008; 12(3):331-40. DOI: 10.1017/S1368980008002541. View

Serra Majem L, Ribas Barba L, Aranceta Bartrina J, Perez Rodrigo C, Saavedra Santana P, Pena Quintana L . [Childhood and adolescent obesity in Spain. Results of the enKid study (1998-2000)]. Med Clin (Barc). 2003; 121(19):725-32. DOI: 10.1016/s0025-7753(03)74077-9. View

Kelly B, Halford J, Boyland E, Chapman K, Bautista-Castano I, Berg C . Television food advertising to children: a global perspective. Am J Public Health. 2010; 100(9):1730-6. PMC: 2920955. DOI: 10.2105/AJPH.2009.179267. View

Salcedo V, Gutierrez-Fisac J, Guallar-Castillon P, Rodriguez-Artalejo F . Trends in overweight and misperceived overweight in Spain from 1987 to 2007. Int J Obes (Lond). 2010; 34(12):1759-65. DOI: 10.1038/ijo.2010.96. View

Keller S, Schulz P . Distorted food pyramid in kids programmes: a content analysis of television advertising watched in Switzerland. Eur J Public Health. 2010; 21(3):300-5. DOI: 10.1093/eurpub/ckq065. View

Schwartz M, Ross C, Harris J, Jernigan D, Siegel M, Ostroff J . Breakfast cereal industry pledges to self-regulate advertising to youth: will they improve the marketing landscape?. J Public Health Policy. 2010; 31(1):59-73. DOI: 10.1057/jphp.2009.50. View

10.

Adams J, Hennessy-Priest K, Ingimarsdottir S, Sheeshka J, Ostbye T, White M . Food advertising during children's television in Canada and the UK. Arch Dis Child. 2009; 94(9):658-62. DOI: 10.1136/adc.2008.151019. View

11.

Perez A, Hoelscher D, Springer A, Brown H, Barroso C, Kelder S . Physical activity, watching television, and the risk of obesity in students, Texas, 2004-2005. Prev Chronic Dis. 2011; 8(3):A61. PMC: 3103566. View

12.

Zimmerman F, Bell J . Associations of television content type and obesity in children. Am J Public Health. 2009; 100(2):334-40. PMC: 2804635. DOI: 10.2105/AJPH.2008.155119. View

13.

Magnus A, Haby M, Carter R, Swinburn B . The cost-effectiveness of removing television advertising of high-fat and/or high-sugar food and beverages to Australian children. Int J Obes (Lond). 2009; 33(10):1094-102. DOI: 10.1038/ijo.2009.156. View

14.

Welsh J, Sharma A, Cunningham S, Vos M . Consumption of added sugars and indicators of cardiovascular disease risk among US adolescents. Circulation. 2011; 123(3):249-57. PMC: 4167628. DOI: 10.1161/CIRCULATIONAHA.110.972166. View

15.

Hawkes C . Regulating and litigating in the public interest: regulating food marketing to young people worldwide: trends and policy drivers. Am J Public Health. 2007; 97(11):1962-73. PMC: 2040356. DOI: 10.2105/AJPH.2006.101162. View

16.

Welsh J, Sharma A, Abramson J, Vaccarino V, Gillespie C, Vos M . Caloric sweetener consumption and dyslipidemia among US adults. JAMA. 2010; 303(15):1490-7. PMC: 3045262. DOI: 10.1001/jama.2010.449. View

17.

Lawlor D, Benfield L, Logue J, Tilling K, Howe L, Fraser A . Association between general and central adiposity in childhood, and change in these, with cardiovascular risk factors in adolescence: prospective cohort study. BMJ. 2010; 341:c6224. PMC: 2992109. DOI: 10.1136/bmj.c6224. View

18.

Romero-Fernandez M, Royo-Bordonada M, Rodriguez-Artalejo F . Compliance with self-regulation of television food and beverage advertising aimed at children in Spain. Public Health Nutr. 2010; 13(7):1013-21. DOI: 10.1017/S1368980009991984. View

19.

Collison K, Zaidi M, Subhani S, Al-Rubeaan K, Shoukri M, Al-Mohanna F . Sugar-sweetened carbonated beverage consumption correlates with BMI, waist circumference, and poor dietary choices in school children. BMC Public Health. 2010; 10:234. PMC: 2877673. DOI: 10.1186/1471-2458-10-234. View

20.

Batada A, Seitz M, Wootan M, Story M . Nine out of 10 food advertisements shown during Saturday morning children's television programming are for foods high in fat, sodium, or added sugars, or low in nutrients. J Am Diet Assoc. 2008; 108(4):673-8. DOI: 10.1016/j.jada.2008.01.015. View