Making the Message Meaningful: a Qualitative Assessment of Media Promoting All-terrain Vehicle Safety

Overview

Journal Inj Prev

Specialties Emergency Medicine
Pediatrics
Public Health

Date 2011 Nov 22

PMID 22101098

Citations 3

Authors

Maria Brann

Samantha Hope Mullins

Beverly K Miller

Shane Eoff

James Graham

Mary E Aitken

Affiliations

Soon will be listed here.

Abstract

Background: Millions of all-terrain vehicles (ATV) are used around the world for recreation by both adults and youth. This increase in use has led to a substantial increase in the number of injuries and fatalities each year. Effective strategies for reducing this incidence are clearly needed; however, minimal research exists regarding effective educational interventions.

Objective: This study was designed to assess rural ATV riders' preferences for and assessment of safety messages.

Methods: 13 focus group discussions with youth and adult ATV riders were conducted. 88 formative research participants provided feedback on existing ATV safety materials, which was used to develop more useful ATV safety messages. 60 evaluative focus group participants critiqued the materials developed for this project.

Results: Existing ATV safety materials have limited effectiveness, in part because they may not address the content or design needs of the target population. ATV riders want educational and action-oriented safety messages that inform youth and adult riders about their responsibilities to learn, educate and implement safety behaviours (eg, appropriate-sized ATV, safety gear, solo riding, speed limits, riding locations). In addition, messages should be clear, realistic, visually appealing and easily accessible. Newly designed ATV safety materials using the acronym TRIPSS (training, ride off-road, impairment, plan ahead, safety gear, single rider) meet ATV riders' safety messaging needs.

Conclusions: To reach a target population, it is crucial to include them in the development and assessment of safety messages. Germane to this particular study, ATV riders provided essential information for creating useful ATV safety materials.

Citing Articles

Off-Road Vehicle Crash Risk during the Six Months after a Birthday.

Woodfine J, Thiruchelvam D, Redelmeier D PLoS One. 2016; 11(10):e0149536.

PMID: 27695070 PMC: 5047483. DOI: 10.1371/journal.pone.0149536.

Video intervention changes parent perception of all-terrain vehicle (ATV) safety for children.

House T, Schwebel D, Mullins S, Sutton A, Swearingen C, Bai S Inj Prev. 2016; 22(5):328-33.

PMID: 26850471 PMC: 10437152. DOI: 10.1136/injuryprev-2015-041880.

State-specific ATV-related fatality rates: an update in the new millennium.

Helmkamp J, Aitken M, Graham J, Campbell C Public Health Rep. 2012; 127(4):364-74.

PMID: 22753979 PMC: 3366374. DOI: 10.1177/003335491212700404.

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