Collaborative Recall in Face-to-face and Electronic Groups

When people remember shared experiences, the amount they recall as a collaborating group is less than the amount obtained by pooling their individual memories. We tested the hypothesis that reduced group productivity can be attributed, at least in part, to content filtering, where information is omitted from group products either because individuals fail to retrieve it or choose to withhold it (self-filtering), or because groups reject or fail to incorporate it (group-filtering). Three-person groups viewed a movie clip together and recalled it, first individually, then in face-to-face or electronic groups, and finally individually again. Although both kinds of groups recalled equal amounts, group-filtering occurred more often face-to-face, while self-filtering occurred more often electronically. This suggests that reduced group productivity is due not only to intrapersonal factors stemming from cognitive interference, but also to interpersonal costs of coordinating the group product. Finally, face-to-face group interaction facilitated subsequent individual recall.