Prevention of Cigarette Smoking Through Mass Media Intervention and School Programs

Overview

Journal Am J Public Health

Specialty Public Health

Date 1992 Jun 1

PMID 1585963

Citations 39

Authors

B S Flynn

J K Worden

R H Secker-Walker

G J Badger

B M Geller

M C Costanza

Affiliations

Soon will be listed here.

Abstract

Objectives: In this study we tested the ability of mass media interventions to enhance the efficacy of school cigarette smoking prevention programs.

Methods: For 4 years, students in one pair of communities received media interventions and school programs that had common educational objectives. Students in a matched pair of communities received only the school programs. The combined cohort of 5458 students was surveyed at baseline in grades 4, 5, and 6 and was followed up annually for 4 years.

Results: Significant reductions in reported smoking, along with consistent effects on targeted mediating variables, were observed for the media-and-school group. For cigarettes per week the reduction was 41% (2.6 vs 4.4); for smoking cigarettes yesterday the reduction was 34% (8.6% vs 13.1%); and for smoking in the past week the reduction was 35% (12.8% vs 19.8%). No effects were observed for substance use behaviors not targeted by the interventions.

Conclusions: These results provide evidence that mass media interventions are effective in preventing cigarette smoking when they are carefully targeted at high-risk youths and share educational objectives with school programs.

Citing Articles

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Early Risk Factors for Daily Cannabis Use in Young Adults.

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Mass media interventions for preventing smoking in young people.

Carson K, Ameer F, Sayehmiri K, Hnin K, van Agteren J, Sayehmiri F Cochrane Database Syst Rev. 2017; 6:CD001006.

PMID: 28574573 PMC: 6481357. DOI: 10.1002/14651858.CD001006.pub3.

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