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Effects Coding in Discrete Choice Experiments

Overview
Journal Health Econ
Publisher Wiley
Date 2005 Apr 27
PMID 15852455
Citations 107
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Abstract

This paper discusses the inherent problems associated with applying dummy coding when including a fixed comparator in a discrete choice experiment, and seeks to illustrate the misinterpretations that may arise if the analyst is not aware of the problem. This note provides two examples of possible misinterpretations with dummy coding and how it is solved with the use of effects coding.

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