Healthy Skepticism's New AdWatch: Understanding Drug Promotion

Overview

Journal Med J Aust

Specialty General Medicine

Date 2003 Nov 26

PMID 14636142

Citations 5

Authors

Peter R Mansfield

Affiliations

Soon will be listed here.

Abstract

The AdWatch section of the Healthy Skepticism website (http://www.healthyskepticism.org/adwatch.asp) aims to improve medical decision-making by illuminating the techniques used in drug advertising. AdWatch draws on 20 years of dialogue about drug promotion plus ideas from many disciplines, especially logic, psychology and marketing.

Citing Articles

Educating health professionals about drug and device promotion: advocates' recommendations.

Mansfield P, Lexchin J, Wen L, Grandori L, McCoy C, Hoffman J PLoS Med. 2006; 3(11):e451.

PMID: 17090212 PMC: 1630716. DOI: 10.1371/journal.pmed.0030451.

What are the public health effects of direct-to-consumer drug advertising?.

Almasi E, Stafford R, Kravitz R, Mansfield P PLoS Med. 2006; 3(3):e145.

PMID: 16563041 PMC: 1420390. DOI: 10.1371/journal.pmed.0030145.

Banning all drug promotion is the best option pending major reforms.

Mansfield P J Bioeth Inq. 2005; 2(2):75-81.

PMID: 16317866 DOI: 10.1007/BF02448846.

Accepting what we can learn from advertising's mirror of desire.

Mansfield P BMJ. 2004; 329(7480):1487-8.

PMID: 15604193 PMC: 535993. DOI: 10.1136/bmj.329.7480.1487.

Killing me softly: myth in pharmaceutical advertising.

Scott T, Stanford N, Thompson D BMJ. 2004; 329(7480):1484-7.

PMID: 15604192 PMC: 535992. DOI: 10.1136/bmj.329.7480.1484.