Visual Recalibration of Auditory Speech Identification: a McGurk Aftereffect

The kinds of aftereffects, indicative of cross-modal recalibration, that are observed after exposure to spatially incongruent inputs from different sensory modalities have not been demonstrated so far for identity incongruence. We show that exposure to incongruent audiovisual speech (producing the well-known McGurk effect) can recalibrate auditory speech identification. In Experiment 1, exposure to an ambiguous sound intermediate between /aba/ and /ada/ dubbed onto a video of a face articulating either /aba/ or /ada/ increased the proportion of /aba/ or /ada/ responses, respectively, during subsequent sound identification trials. Experiment 2 demonstrated the same recalibration effect or the opposite one, fewer /aba/ or /ada/ responses, revealing selective speech adaptation, depending on whether the ambiguous sound or a congruent nonambiguous one was used during exposure. In separate forced-choice identification trials, bimodal stimulus pairs producing these contrasting effects were identically categorized, which makes a role of postperceptual factors in the generation of the effects unlikely.