A Blueprint for Green Marketing
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Abstract
Companies have rushed to market environmentally acceptable products. But according to the author, many have ignored the planning considerations that should have preceded the development and promotion of these "green" products.
Citing Articles
Gu Y, Mao C, Johnson T Sci Rep. 2022; 12(1):5239.
PMID: 35347211 PMC: 8960878. DOI: 10.1038/s41598-022-09322-6.